Avon Cosmetics UK has announced sports pundit Jamie Redknapp as the UK face of its Elite Gentleman fragrance range.

Redknapp will front campaigns for the Elite Gentleman and Elite Gentleman Untailored fragrances, appearing across Avon brochures and its online shop. He joins other celebrities who have worked with Avon, including actresses Megan Fox and Olivia Wilde. Redknapp said 'I'm really excited to be working with Avon. Men aren't able to accessorize an outfit in the same way that women can, so scent is a really important part of finishing off the look that I'm going for'. Elite Gentlemen Untailored launches in May.